In describing the advertisement, it depicts four sweaty men and one woman. Three of the men are surrounding the fourth man hovering over the woman is pressed to the ground while the lower half of her body is thrusted towards his. The background consists of a blue sky with clouds and it appears to look like some rape fantasy-like place with the women portraying some type of sex goddess, while the four men are sex gods waiting in line for their turn to seduce this “goddess”. The woman seems to enjoy it because the expression on her face seems satisfied. There is a lot of sex appeal displayed and a lot of skin shown they are all either half naked, or have their shirts open and exposing their upper body. The ad works because all five models look the same in appearance. The same types of minimal clothing, the same shade of skin color, are all glistening in oil and seem like sex symbol figures. The various components all work together to create a cohesive advertisement with the branding, the placement of the models and the colors of the background. With the branding, the logo is cleverly placed lower on the ad right around the woman’s crotch area. The placement of the models is positioned in a way so that they surround the couple posed on the ground. The models are all tanned with the same shade in skin and are wearing dark colors in clothing. The water matches, while the bright blue sky and clouds contrast with the dark in the background.
This advertisement is clearly over sexual and inappropriate especially if it
were posted on a public billboard towards the public. I feel that the idea
behind this particular ad was intentional with its sexual content and
everything is placed cohesively. The company was clearly attempting to make a
bold statement. The company also may have taken into consideration the kind of
consumer that would purchase their products, and so based on this; they have
models mimicking the type of consumer. Their target market may be geared
towards young adults that are willing to spend for high fashion and want to
look “sexy”. Unbelievably “sex sells” and so it just encourages youth to give
in to the luring of the advertisement.
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